Alkemy X-Mas
Alkemy X takes holiday cheer very seriously.
That’s why we started working on 2022’s Holiday Campaign in July! Inspired by the 1930s ‘rubber hose’ animation style, we channeled our inner Felix the Cat (and attempted a few runs in Cuphead) to create this summer-themed hero spot that we launched as part of a full digital campaign.
Art Direction and Branding: Christine Lim
Background Art, Character Design and Edit: Christine Lim
Executive Creative Director: Rupert Cresswell | Executive Producer: Sue Fallon
Animation: Matthew Everton
Post, Mix, and Sound Design: Dave Bradley | Music: Pond5
Created at Alkemy X.
The campaign launched with the reveal of the hero animation, which was widely distributed to clients, creative partners, and friends of the studio. I also art directed and designed the campaign during the lead up and all communications after the launch, including holiday party invitations, client gift messaging, and the cutdowns for all of Alkemy’s social platforms.
Art Direction — Branding — Design — Marketing