Client: Electronic Arts
Directors: Rupert Cresswell & Josh Forbes
Executive Producer, Live Action: Nick Pitcavage | Executive Producer, Post: Sue Fallon
Director of Production: Jim Huie | Associate Producer: Isaiah Cary
Editor: Dave Bradley | Mix & Sound Design: Bob Schachner & Mike Taylor
Design & Graphics: Christine Lim
VFX Supervisor: Max Colt
Created at Alkemy X.
The campaign was built around a promotional discount on the base game, and coincided with The Sims ‘Lights Out’ streaming marathon, featuring mxmtoon herself. Digital marketing involved a microsite/web experience, banner ads on all major gaming paid media platforms, and social cutdowns.
Graphic Design —- Visual Design