As COVID-19 continued to disrupt 2020 advertising strategies, I led the design of a campaign targeting current and potential clients who were unable to air ads while the pandemic delayed the return of college sports, especially football, on broadcast networks.
The aim was to show advertisers and college football sponsors that Discovery, Travel, Science, and MotorTrend networks can deliver the same audience who missed and craved the unpredictability, excitement and fan community of real-life entertainment in the absence of sports.
Below are designs created to establish the look of the entire B2B marketing campaign.
Art Direction —- Design
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